Mercury introduced the Monterey name as a premium two-door hardtop in 1950. After being dropped for 1970, the Comet name returned for a 1971 Mercury version of the compact Ford Maverick. During the 1960s, Comets grew in size and power. Introduced in 1960 as Mercury’s compact, the Comet was based on the Ford Falcon but was slightly larger. The Cougar is the best-selling Mercury nameplate, with almost three-million sold. The name was later used for a Mercury version of the Thunderbird, and then the Cougar name was used for a front-wheel drive, two-door coupe. In the 1970s, Cougars became larger, and by the 1980s Cougar was applied to a variety of mid-size Mercurys, including station wagons and four-door sedans. The original 1967-1970 Cougars are especially attractive to car buffs. The Mercury Cougar, introduced in the fall of 1966 as Mercury’s version of the Ford Mustang, was larger and more luxurious and was named Motor Trend’s Car of the Year.
Mercury Cougar – a bigger, more luxurious Mustang Perhaps the most difficult part of being a Mercury fan is deciding just what kind of Mercury to get – but no matter which one is your preference, there are lots of vintage car parts available. For Mercury lovers, there are lots of classic Mercury parts available. The Mercury name still conjures up images of stylish, well-performing, luxurious cars that are somewhat rarer and more exotic than commonplace Fords. With sales falling, Ford announced in 2010 that the Mercury line would be dropped. By the early 2000s, Mercury sales were in trouble, partly because high-end Fords were approaching Lincolns in price and luxury. Also, in the 1960s, full-size Mercurys began to take on the appearance of Lincolns, rather than Fords.
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A 1949 Mercury was driven by James Dean in the movie “Rebel Without a Cause.” Mercurys were known for performance models in the 1960s and 1970s. The postwar Mercurys, introduced in 1949, quickly became popular with hot rodders. Mercury filled the gap between Ford and Lincoln by offering more style, performance and luxury than a Ford at a lower cost than a Lincoln. Vacation size up to 34.5 cubic feet.For more than 70 years, starting in 1938, Mercury was a premium model offered by the Ford Motor Company. Watch them watch you! It’s Mercury’s new styling so clean, so elegant. LOWER PRICES than last year on every model - reductions up to $188.
There’s real comfort for six, not just four. You get a deluxe interior even in the lowest priced Mercury at no extra cost. New gas-saving Marauder engines deliver up to 310 hp. NEW ROAD-TUNED WHEELS (see diagram at left) make any road seem twice smooth.ĮFFORTLESS POWER FOR PASSING. … and for only $72* more than a car with a “low-price name” Here are 7 good reasons why you’ll be happier driving a 1960 Mercury You may save a few cents a day if you buy a station wagon with a low-price name … BUT count all the things you’ll miss …ĭon’t buy any car until you’ve driven the road-tuned 1960 MercuryĪs this picture shows, Mercury’s new beauty is clearly the first reason why sales are up nearly 50%… Mercury is a steadier riding car… with far more road-hugging weight and a 7-inch longer wheelbase.ĪLSO SEE: 1963 Mercury Monterey: The roof with a reason for every season … you’ll be happier 5 ways in a 1960 Mercury Country Cruiser MORE: See the 1960 Ford station wagons, including Tudor & Fordor Falcon Wagons An optional self-storing 3rd seat faces front. A retractable rear window slides into the tailgate, eliminates the need for a liftgate.Ĭargo space is the roomiest in any wagon. One side pillar takes the place of the usual three. Mercury’s Country Cruisers go far beyond ordinary station wagons. Mercury Country Cruiser Commuter station wagon Look into Mercury, the better low price car… A deluxe appointed Mercury sedan with luxurious nylon interior deep, soft, wall-to-wall carpeting. And Mercury’s super-efficient standard engine delivered far more “go” … and on regular gas.ġ960 Mercury Monterey: The better low-price car The largest windshield on any car means better visibility. Interiors are more luxurious.īrakes are bigger - and self-adjusting. There’s more room to stretch out in more room for center-seat passengers. You’ll look a long time before matching Mercury’s beauty at such a low price. Look back at these old cars from the sixties, made by a division of Ford! These classic 1960 Mercury cars played up one of the most successful automobile marketing angles: luxury options, but at a low price.
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